Wyndham Hotels & Resorts Expands Taiwan Presence with 3 New Local Partners
In a major move to expand its footprint in Taiwan, Wyndham Hotels & Resorts, one of the largest international hotel franchising companies based in New Jersey, has entered into partnerships with three prominent Taiwanese hotel operators. This announcement follows the opening of the company’s third property under its brand in Taiwan in June, marking a significant milestone in its regional expansion plans.
Joon Aun Ooi, President for Asia Pacific at Wyndham Hotels & Resorts, signed memorandums of understanding (MOUs) with Check Hotels Group, Hub Hotel Group, and Sun Hao International Hotel during a press event held in Taipei on Tuesday. These partnerships will help Wyndham increase its presence in the Taiwanese hospitality market, which has shown strong growth potential.
New Partnerships to Fuel Growth in Taiwan
Wyndham Hotels & Resorts has already made significant inroads in Taiwan, partnering with Lealea Group for the opening of the Wyndham Sun Moon Lake in Nantou County in June and Ramada Encore By Wyndham Hualien in March 2020. Now, with these three new local partners, the company aims to further accelerate its expansion, with plans to open additional properties over the next few years.
During the press event, Ooi shared the company’s strategy for growth, emphasizing that Wyndham Hotels & Resorts aims to reach double-digit properties in Taiwan by 2025. This ambitious goal aligns with the company’s broader strategy of increasing its presence in the Greater China market, where Wyndham recently reached a milestone by signing nearly 600 direct franchise agreements over the past five years.
Insights from Wyndham’s New Taiwanese Partners
Each of the three new partners has distinct strengths and goals that align with Wyndham’s strategy for growth in Taiwan:
- Hub Hotel Group, led by Chairman and CEO David Wei, currently operates 15 properties with nearly 1,000 rooms across Taiwan. Wei expressed confidence that the partnership with Wyndham would help elevate service standards to international levels, enhancing the group’s competitiveness in the Taiwanese market. Hub Hotel Group, established in 2015, is known for offering properties with distinctive local characteristics, which will continue to be a key feature in future developments.
- Check Hotels Group, led by Managing Director Spring Chuang, operates properties under the Checkinn brand and is part of Dunqian Smart Co. With 46 properties under 11 brands across Taiwan, Check Hotels Group aims to leverage its new partnership with Wyndham Hotels & Resorts to expand its global reach. Chuang emphasized the importance of strengthening the group’s competitive edge by working with a global brand like Wyndham.
- Sun Hao International Hotel, with properties in Yunlin County and Taichung, will be another key player in Wyndham’s expansion plans in Taiwan. This partnership will provide Sun Hao’s single property with opportunities to enhance its offerings by associating with Wyndham’s established brand recognition and international hospitality standards.
Looking Ahead: Wyndham’s Taiwan Expansion Plans
Wyndham’s expansion plans are a reflection of the growing demand for international hotel brands in Taiwan, a popular tourist destination for both business and leisure travelers. As Taiwan’s hospitality industry continues to rebound, Wyndham’s increasing presence in the market offers exciting opportunities for the company to diversify its portfolio in Taiwan while raising the standard of hotel services across the country.
Timeline for Growth in Taiwan
- 2020: Wyndham opens Ramada Encore By Wyndham in Hualien, marking its entry into Taiwan.
- June 2023: The company expands with the opening of Wyndham Sun Moon Lake in Nantou County.
- 2025: Wyndham Hotels & Resorts targets double-digit properties in Taiwan as part of its ambitious growth plan.
Table: New Wyndham Hotel Partners and Their Properties
| Hotel Group | Number of Properties | Primary Locations | Key Comments |
|---|---|---|---|
| Hub Hotel Group | 15 | Across Taiwan | Focus on local character with international service standards |
| Check Hotels Group | 46 (under 11 brands) | Nationwide, Taiwan | Aiming for global expansion through Wyndham partnership |
| Sun Hao International | 2 | Yunlin County, Taichung | Single property group focusing on quality improvements |
FAQs: Wyndham Hotels & Resorts Taiwan Expansion
1. What is Wyndham Hotels & Resorts’ plan for Taiwan?
Wyndham Hotels & Resorts plans to expand its presence in Taiwan by opening multiple new properties through partnerships with local hotel groups. They aim to have double-digit properties in Taiwan by 2025.
2. Which companies did Wyndham partner with in Taiwan?
Wyndham signed partnerships with Check Hotels Group, Hub Hotel Group, and Sun Hao International Hotel to further expand its footprint in Taiwan.
3. How many properties does Wyndham currently have in Taiwan?
As of June 2023, Wyndham has three properties in Taiwan, including Wyndham Sun Moon Lake in Nantou County and Ramada Encore By Wyndham in Hualien.
4. What is the significance of Wyndham’s expansion in Taiwan?
Wyndham’s expansion reflects the growing demand for international hotel brands in Taiwan, enhancing both the quality of service and tourism infrastructure in the region.
5. What is the timeline for future Wyndham hotel openings in Taiwan?
Wyndham aims to open its fourth property in Taiwan by 2025, with plans for continued growth beyond that.
